OUR STORY

The Coffee Room: Where Passion Brews

In Indonesia, where the volcanic Ring of Fire shapes the land with its rich soils and abundant minerals, one treasure stands out above all—coffee. From its fertile highlands to its sun-drenched plantations, Indonesia is home to some of the most unique and sought-after coffee in the world. Among them, the legendary Luwak coffee from Sumatra takes center stage, celebrated for its exceptional flavor and artisanal refinement.

Crafted by nature and perfected by tradition, this coffee reflects the richness of Indonesia’s landscapes and its deep-rooted love for craftsmanship.

But what makes our coffee truly special isn’t just its origin—it’s the story behind it.

For the past 20 years, Pak Ali has dedicated his life to building a thriving business in electronics and home appliances, blending innovation with practicality to enrich everyday living. Yet, through every challenge and milestone, coffee remained his constant companion. From late nights spent designing products to mornings shared with family, it fueled his focus, sparked his creativity, and became an integral part of his life.

What began as a daily ritual evolved into a true passion. Pak Ali immersed himself in the world of coffee, exploring its origins, experimenting with roasting techniques, and perfecting his craft. His entrepreneurial spirit and love for coffee eventually converged, inspiring him to create The Coffee Room—a space where his two passions come together.

The Coffee Room is more than a café; it’s an experience. Designed to be warm and inviting, it’s a place where people can gather, unwind, and connect. Here, every detail reflects Pak Ali’s journey—from the curated brewing tools that blend functionality with elegance, to the coffee itself, sourced from farmers who share his dedication to quality.

Each blend is personally curated by Pak Ali, the result of countless hours of sourcing, roasting, and brewing to achieve the perfect balance. Every cup tells a story of care and craftsmanship, delivering a rich, aromatic brew with smooth flavors of caramel, dark chocolate, and delicate fruit notes.

Step inside, and you’ll find more than just coffee. You’ll discover a tribute to tradition, a celebration of innovation, and a space that invites you to savor life’s most meaningful moments. At The Coffee Room, passion and purpose meet to create something truly unique—just like the coffee in your cup.

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